Writing With Keywords
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Yeah! I found out earlier that I won a copy of Karon Thackston’s “Writing With Keywords” book today! How great is that!?
Karon is a Keywords Guru and has written several copy writing ebooks that will help with writing content for your website the SEO way. She has owned her own full-time copywriting agency since 1999 and has authored three popular books that cover highly effective copywriting and SEO copywriting techniques, the strategic and natural use of keyphrases and practical methods for crafting PPC ads with high click through rates.
As she says about herself on her blog, “I have been in love with advertising since I was six years old. I remember watching Saturday morning cartoons and seeing the Frito Bandito on the screen (that ought to “date” me). I looked up at my mom and exclaimed, “I want to do THAT!”
If you are looking to improve your writing for your business, you should pick up your own copy right now. Order your copy of “Writing With Keywords” now! If you want to learn a little more about Karon and the kind of instructor she is, take a look at this great article, “The Best Place to Put SEO Copy on Your Web Page” from her site.
The Best Place to Put SEO Copy on Your Web Page
© Karon Thackston
It seems like a funny question to me, but it gets asked a lot. “Where should the SEO copy go on my Web page?” That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy.
For instance, many absolutely swear that the copy has to be as high up on the page as possible for the search engines to find it. Not true. The spiders will find the text regardless of where it is on your page. Others say all your text has to be in one block. Also not true. The spiders will find the text regardless of where it is on your page.
Other statements I’ve heard regarding text placement include:
- Your headline must appear at the very top of the page.
- Copy placed inside tables throws the search engines off.
- Copy must be positioned above the fold to be found by the spiders.
None of these are true. The spiders will find the text regardless of where it is on your page. (Or did I already say that… twice?) This is true in 99.9% of the cases, with only some very rare exceptions.
So where is the best place to put SEO copy on your Web page? Wherever it makes sense to the site visitor!
Spiders will find your text regardless of where it falls on the page. Want proof? Here’s a test. Go to Google and type in any working URL. When the result comes up for that site, click on: “Show Google’s Cache of…” In the box that appears at the top of the next page, click on this option: “This cached page may reference images which are no longer available. Click here for the cached text only.” What do you see?
You see exactly what the search engine sees. If the text appears in this text-only cache, that means Google’s spider can read it and index it.
Put Copy Where It Is Most Beneficial to Your Visitors
Since the engines will find your text regardless of where it falls on the page, your focus should be placed on the site visitor. This is where your focus should always be. The people who have the money come first; the search engines come second. 
If it makes sense for your visitors to see your headline as the first thing on the page, then put it first. If a graphic design element makes more sense, then put that first. If you use photos or other images, include captions so your visitors understand what these photos mean and how they relate to the sales message.
If you have an ecommerce site, create pages for each category of products you offer in order to help guide the visitors’ steps. Then add short copy segments that quickly describe what is offered for each specific product. Even though the copy is scattered all about the page, the engines WILL find it.
When it comes to copy placement on your Web pages, don’t agonize over what the engines want you to do. Give 100% of your consideration to what would be most useful for your visitors and place your copy in those areas. The spiders will find it with no trouble at all.
Market ’til it hurts!
Glenna Garcia
P.S. Know how to write copy, but need help with effective keyword use? Karon offers 11 clever ways to include keywords in your SEO copy without destroying the flow. Learn to write more natural-sounding copy today with your own copy of “Writing With Keywords” .
Tags: copywriting techniques, karon, search engines, thackston
Currently 4 Comments - Add Your Comment!
yes very much true. I also believe that search engine spiders will find the text from every place of your page.
You’ve got great insights about businesses online, keep up the good work!
Much appreciated!
Yes, that is true – but as they do not count punctuation, you can get pretty clever in how you are putting together your keywords and keyword phrases. There is a lot that the spiders skip over, and it’s important to know that. In the end, it is about finding a balance between writing for the site visitor, and structuring it for the search engines.