The new changes to Facebook indicate that using Facebook pages for business could now get a little easier in some ways – and perhaps a little harder in others.
You probably noticed that there were several changes when you opened up your Facebook account this morning. In response to some of what people and business owners were finding attractive about Google+, one of the changes that was made addresses the users ability to group their ‘friends’. This will help in segregating your posts into ones that you want your more personal connections to see and ones that are more for non-personal or business uses. This certainly marks a new era in using Facebook pages for business and using Facebook for purely personal uses.
Users Infuriated by Facebook Changes
The news feed is the first thing a user sees when logging on to Facebook; previously, the news feed was a simple stream of information: Friends’ status updates, posted photos, shared links, etc. Facebook had been grouping similar status updates — for example, friends’ comments on a recent Philadelphia Phillies game — for a few weeks now and today made even more changes: Popular and heavily-commented topics will be at the top of the news feed when a user logs in.
In a blog post, Facebook likened the change to a newspaper: “All your news will be in a single stream with the most interesting stories featured at the top. If you haven’t visited Facebook for a while, the first things you’ll see are top photos and statuses posted while you’ve been away.” Original Story Here.
While this article mostly talks about how users are upset by the changes, I think that it really speaks to the fact that Facebook is certainly not ready to just roll over and let Google+ have all the fun. While Google+ certainly saw a huge jump in use and buzz at the outset, it has tapered off and now that Facebook is making adjustments…it opens up the playing field a bit. If using Facebook pages for business is on your agenda (which it should be) then you will want to be paying attention.
Of course, that depends on how you choose to see the news about the updates. How about you? Are you happy with the changes or upset? Let us know by entering your comments in the form below.
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