Response Needed asks: “How Should You Respond to Emails Asking for Links?”
Here is an example email request sent recently: “Hi. I’m the SEO guy for a _____ outfit that competes regionally. I found your blog from a propeller submission. I’m wanting to republish some of your posts (of course with link back to you) on some of the blogs I made for my client….this is simply a courtesy email, but… I propped your stuff, it appears like you are either selling the products or you have a pretty spiffy Adsense niche site going on. If my assessment is correct, I’m willing to exchange social bookmarking, reviews, cross linking etc on the assumption that we’re both pitching stuff relevant to each other and are not directly competing with each other.”
Answer: This kind of thing has its pros and cons. On the pro side, getting links from other blogs or websites that point to your site is great from an SEO (Search Engine Optimization) perspective. This kind of link will help your website show up in a good position in the search engines…you will need more than one link, most likely, but at least this is a start!
You will want to take a good look at his website to see what he is doing there and ask yourself questions like:
Is the site collecting opt-ins to create an email list?
What kinds of products is that site offering or promoting?
Are they a good match to what you are offering and promoting?
Does he have an affiliate program that you could join or are there opportunities for a joint venture there?
If everything looks good and it appears that everything is legitimate, then you should feel ok in allowing the other site to publish your posts with an Author Bio at the end that links to your site. You may even want to offer to do some ‘Guest Blog Posts’ on his site. Keep in mind that it’s the incoming links you want as they will help you in getting more traffic. (How about offering to do a teleseminar with the owner of the other site? Or a recorded interview that you could give away or sell??)
On the con side, if you do not take the time to even look at the other site or respond to the email with some questions, you lose some control over how your material is used. You also need to get a feel for ‘real’ offers versus those that are cloaked sales pitches. Make sure you don’t waste your precious time with bogus offers or trying to force something that just isn’t a match. Your best bet is to always do a little research.
So, in summation…Links in…GOOD! Wasted time…BAD! : )
To your business,
Glenna Garcia
P.S. Have other questions? Make sure you get the Internet Marketing 101 Newsletter!
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