Facebook & Social Media http://www.marketing101pro.com Market the Pants off your site! Fri, 02 Jan 2015 18:09:58 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.19 Social Media Advertising http://www.marketing101pro.com/social-media-advertising/ http://www.marketing101pro.com/social-media-advertising/#comments Wed, 06 Aug 2014 12:38:36 +0000 http://www.marketing101pro.com/?p=1248 Social media nowadays can be used for varying purposes. May it be for social purposes, interacting with long lost friends, or marketing your specific brand of business, it can cater to all your needs. The most well-known out of all of these websites is Facebook.

Facebook has been around for quite a few years now and has gained a huge number of users in that timeframe. Given that fact, marketers should always see this situation as a pool of possible consumers and use everything in their power to make themselves known to the public.

However, people working in the advertising industry usually take for granted the opportunity they are presented with in Facebook.

The best way to attract attention in such a crowded place such as social media is to create noise. How do you do that you may ask? Here are simple tips to do so.

  •          Everybody loves a good story.

People love it when they are informed and involved in a certain brand, more so when the connection made is personal. Try posting more about the roots and origin of your business: how you started out, where the ideas came from and the people that made everything possible. Continue this thread to show people that your business is very much grounded and down to earth.

Doing this will surely catch eyes of the users amidst all other posts in the newsfeed. Build customer relationships and let the people spread awareness of you and your brand.

  •          Top everything off with organized and smart ads.

There’s no denying the great effects of simple and classic advertising. However, when not managed and executed properly, your business may come off as messy and disorganized. Smart marketers know the right time and create a sequence for these types of advertisements. When is that? In-between the storylines.

While making personal connections is important, forming a professional one is just as important too. Make it so that your ads are placed precisely after a few back stories to create buzz. Increasing awareness is what the first step will do, feeding curiosity, however, is what marketers should accomplish next.

Both have been tested by a few brands before on the same social media site, and the results show that they have both improved in both popularity and sales. Social media is a way of connecting with people; marketers should make the best of it. After all, it’s fast, free and easy!

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Save for Later (on Facebook!) http://www.marketing101pro.com/save-for-later-on-facebook/ http://www.marketing101pro.com/save-for-later-on-facebook/#comments Wed, 06 Aug 2014 04:37:51 +0000 http://www.marketing101pro.com/?p=1245 Of all social media sites there are, Facebook has one of the largest following. With the number of users it has, it may come as no surprise that it is also teeming with various interesting stories you might want to read, but have no time to. An old problem that Facebook has gladly given the solution to.

The new Facebook option allows you to save anything you see on your newsfeed! It can range from photos to links, even places you find interesting to read or view for later. And there is still the choice of whether to share with the rest of your friends, or to keep them all to yourself.

One of the most frustrating things to have as a Facebook user is to see a story in your feed worth a few seconds, but not having the time to read. The new feature makes this dilemma a goner in just a few seconds! With just a tap and slide of a finger, you can go to the “more” menu and there, you will see your list of saved items listed down. Now for you to share with your friends, you will only need to move it from your saved list to your archive list which will take not less than a few seconds!

You might also see a few reminders popping out as you browse your newsfeed of your saved links. This is so you wouldn’t forget what you’ve marked as to read for later. The “save” feature can be seen on a drop down menu on the upper right of each post you see. It is available not only for web use, but for Android and iOS users as well.

(http://techcrunch.com/2014/07/21/facebook-save-feature/) says that even though this may pose a few problems not only for the Facebook users, but brand partners of the site as well, it is still a good step-up from previous changes. They said,

“Save might not have the caching that hardcore read-it-later users love, but Facebook may not be focused on this demographic. Instead, it’s focus may be creating a read-it-later feature that’s simple enough for everyone, and designed to increase cross-platform usage and mobile feed reading. Saving could make the feed better by teaching Facebook what you and everyone thinks are high-quality stories.”

So for you, who might not only be rummaging through easy reads and quick views on your newsfeed, try out the latest innovation of Facebook, save!

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Facebook’s ‘Organic Reach’ Not Reaching Anyone Anymore http://www.marketing101pro.com/facebooks-organic-reach-not-reaching-anyone-anymore/ http://www.marketing101pro.com/facebooks-organic-reach-not-reaching-anyone-anymore/#comments Thu, 26 Jun 2014 11:38:42 +0000 http://www.marketing101pro.com/?p=1237 Bad news guys: the organic reach that you’ve worked so hard to maintain is gradually declining due to Facebook’s new algorithm. Social@Ogilvy reports that organic reach has dropped from 16% in 2012 to 6% in February of this year.

For Facebook, engagement has always been crucial and this now plays a role with what users see on their News Feed. If a user interacts more with your page, the more likely it is that they see what you post.

Sure its premise sounds promising at first but the problem is you do not get as much people as you want because this algorithm is restricting your page to only be seen by a couple of people.

 

But exactly how does this whole thing work? Read on to find out.

 

Competition for space

According to Facebook’s Brian Bolan, competition for space in a user’s News Feed is causing the organic reach to drop. Facebook claims that they implemented this new algorithm not because they want more businesses to ‘pay to play’ or buy more ads to attract more consumers, although, predictably, your reach does go up if you buy more ads.

 

Possible stories vs. relevant stories

Bolan further stated in his blog post that “on average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook,” and that instead of “showing people all possible content, News Feed is designed to show each person on Facebook the content that’s most relevant to them.”

This means that out of the 1,500 possible stories that could appear on an average user’s News Feed, only about 300 stories would appear, and they appear in order – from the stories with the most relevance to the user to the stories with the least relevance to the user.

 

Factors affecting relevance

“To choose which stories to show, News Feed ranks each possible story (from more to less important) by looking at thousands of factors relative to each person,” adds Bolan. Facebook, of course, remains ambiguous to what these “thousands of factors” are, and perhaps would forever be silent about it.

All we know is that whatever these factors may be, they are all currently affecting the way that stories show up in our News Feeds and that they now dictate the fate of small businesses – whether they would invest in more ads to get a wider reach, or just stick with the old-fashioned (and sadly, defunct) way of free Facebook marketing.

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You’re Business is Not as Private on Facebook as You Think http://www.marketing101pro.com/youre-business-is-not-as-private-on-facebook-as-you-think/ http://www.marketing101pro.com/youre-business-is-not-as-private-on-facebook-as-you-think/#comments Fri, 20 Jun 2014 11:59:00 +0000 http://www.marketing101pro.com/?p=1234 Urgent news flash: your privacy settings on Facebook don’t really give you the privacy that you think you have. Not even setting your Facebook to “Only Me” would save you from the major loophole in a feature of the social network.

A list of your mutual friends between another user is easily viewable, as long as one of you have set their friend list to public. Facebook doesn’t see this much of a threat though, and instead cautions its users that the privacy of their Friends List is dependent on their connections’ privacy settings.

Online security group CyberInt begs to differ and conducted an experiment to show just how dangerous it is, especially for high-profile people and businesses. They created a program that would exploit Facebook’s founder Mark Zuckerberg’s private friend list.

How did they do it and what did they uncover? Read on to find out.

 

Public connections

Zuckerberg does keep his friends list private but longtime Facebook employee and Product Head Chris Cox keeps his friends list public. They have 248 shared connections which helped build the list of Zuckerberg’s 400+ friends.

 

Mutually concealed

If two users both have their friends list set to private, it would be impossible to see both users’ connections. Such is the case between Zuckerberg and Facebook COO Sheryl Sandberg who also has hidden her friends list, leaving the program unable to retrieve their connections and add to Zuckerberg’s partial list of friends.

 

Billions of surprises

The publicized friends list of Zuckerberg reveals that he is (quite unsurprisingly) friends with Facebook board members Marc Andreessen and Don Graham, and Napster co-founder and former Facebook president Sean Parker.

But what is more intriguing is that the program has managed to unearth literally billions of surprises. China’s third richest man and Baidu cofounder is in his friends list, and a lot of Silicon Valley’s most powerful CEOs, along with other strange names to be affiliated with a social network like One King’s Lane cofounder Alison Pincus.

 

Not a threat

Even with this major uncovering of their CEO’s connections, Facebook still shrugs it off and still considers it as unthreatening. Although they have yet to comment on the release of Zuckerberg’s friends list, they have released a statement stating that they “give people control over who can see their friends list on their Timeline, but [they] explain prominently that their friends also get to choose who they share with and that they might select a different set of people.”

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When Search Intent Meets Facebook http://www.marketing101pro.com/when-search-intent-meets-facebook/ http://www.marketing101pro.com/when-search-intent-meets-facebook/#comments Thu, 19 Jun 2014 20:58:29 +0000 http://www.marketing101pro.com/?p=1231 Brands used to have separate pictures of their customers – one painted by Facebook’s custom audiences feature, and another by a search engine’s ad clicks, leading the company to track down their customers, wasting a lot of time and money in the process.

Digital marketing firm Kenshoo, however, saw the potential in the marriage of the two features. They created a targeting tool which tracks down a users’ search behavior and uses it to make the ads that appear on their Facebook News Feeds more appealing to them.

This means that search advertisers can hunt for leads on Facebook once that a user clicks on an ad and that companies would have an easier time tracking down the people who have clicked on their ads.

This opens up a greater opportunity for online marketers as Facebook said that while it is true that Kenshoo has helped them set up the technology needed for this to work, it is not necessarily exclusive to Kenshoo, which means that other firms may develop their own method of doing this.

But, technical talk about online marketing aside, how does this really work? Read on to find out.

Search

For all this to work, a user would, first and foremost, have to search on a search engine. This is the core of this concept and it is key that a user look for what he wants on the web before he is served with his demands.

Let’s say that you search for the word “chocolate” and an advertisement for Cadbury is displayed along with the search results, you click on the ad and that is taken by Kenshoo’s tool as a sign that you like Cadbury’s products.

 

Cookies

Now that you’ve clicked on the ad, the tool would now record you as one of the millions of unique Facebook users. An anonymous cookie sync then begins to track you and your search queries, relaying them to Facebook so that it can serve you with ads that are important and engaging to you.

In our example, you clicked on Cadbury’s advertisement on Google. Once you have done so, the cookie gets automatically activated, records your Facebook ID, and tracks you down some more so that you are served with better ads.

 

Profit

You are now one of the many people that the company tracks. You see better ads on Facebook and the company has earned profits through you – a win-win situation for both you and the company.

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Facebook User Engagement: The New Ad Labs http://www.marketing101pro.com/facebook-user-engagement-the-new-ad-labs/ http://www.marketing101pro.com/facebook-user-engagement-the-new-ad-labs/#comments Thu, 12 Jun 2014 11:09:08 +0000 http://www.marketing101pro.com/?p=1227 All this time, businesses from small to large have been using Facebook to interact with their customers with the goal of revving up their sales. This marketing strategy, called user engagement, has convinced many companies to put their money into it.

This, however, has been proven false by Facebook itself in their recently released a white paper. It stated that user engagement is misleading, as businesses do not sell more by employing that tactic. This has been affirmed by Datalogix, one of Facebook’s partners, and also points out the fact that almost all offline sales aren’t coming from people who interact with ads, but rather with people who only see them – never engaging in them.

Marketing technology firm, SocialCode, further supports this idea. They argue that consumer engagement has a weak connection with sales and that it would only target a small group of customers, but at a high frequency – something which is resource consuming, time and money-wise.

Consumer engagement fails to deliver its goal – to increase the audience reach of businesses. It doesn’t help businesses gain new consumers, but rather it keeps a company’s customers entertained (which is not entirely bad, but then again, your main goal is to sell not to entertain).

But that doesn’t mean that user interaction should be scrapped for a better online marketing strategy. The technique works; but not in the way that you it should be.

User engagement, according to SocialCode, should not be used to increase your reach, but rather, it should be used to test ads to see if they will increase your reach. To make it clearer, Facebook user engagement should be used as a testing ground for your ads.

By using user engagement this way, businesses would know which ads are more effective and which ads they should scrap for better ones. According to them, ads that reach an engagement rate of 2% to 5% are the good ads; these are the ads that businesses should be investing in for a bigger reach.

They also add that consumers don’t take too much persuasion for them to buy your product. SocialCode says that customers would have enough reason for further spending when they reach an engagement rate of 1% to 4%.

Always remember that when you’re advertising online, you want to gain a bigger reach as opposed to merely maintaining your reach. With the help of user engagement, you can test which ads work best for your consumers – saving money to invest in better ads in the long-run.

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6 Things You Should Pay Attention To in Order to Stay Relevant on Facebook http://www.marketing101pro.com/6-things-you-should-pay-attention-to-in-order-to-stay-relevant-on-facebook/ http://www.marketing101pro.com/6-things-you-should-pay-attention-to-in-order-to-stay-relevant-on-facebook/#comments Wed, 11 Jun 2014 00:08:51 +0000 http://www.marketing101pro.com/?p=1223 There is vast competition in the world of social media. When I say vast competition, I mean a huge, exponentially growing market of potential audiences and competitors. You are vying for the attention of everyone, and everyone else is doing the same thing.

With everyone trying to get everyone to notice them, you need to step up your Facebook game. You want more people seeing your Facebook pages’ content. You want to stay relevant in their News Feeds. But to do so, you may need a little bit of tweaking on your Facebook page. Here are six things that you should pay more attention to in order to attract more users to your page.

 

Cover Photo

This is one of the first things your audience will see when they land on your page. You want them to know who you are in almost an instant, and the cover photo is the best way to do that.

Keep your brand clear on the cover photo. Don’t clog it up with unnecessary text and try to be as minimal as possible while still conveying your brand. You also do not want your page to be stale – update your cover photo to chime in with events like Christmas or New Year.

 

Profile Photo

This is more important than your cover photo because this is your potential clients’ first glance at your Facebook page. Also, this is more visible than your cover photo because it is literally everywhere – on the news feed, on your page’s timeline, in comments, and over the cover photo.

Do keep in mind that your profile photo is a square with the dimensions of 180 x 180 pixels. Also, try to make sure that your profile photo is recognizable wherever on Facebook it may be placed.

 

About Section

Every unfilled information in your page’s about section could mean losing a great amount of web traffic and a great amount of likes on your page.

Select a category for your page and try to complete every field in the about section that you can; it’s best if you can fill up all of the fields.

 

Mobile

Your page displays differently on mobile devices, so you should check out what the differences are from the mobile and desktop version.

You want to keep everything shorter on mobile; that’s one tip when you’re optimizing your page for the mobile version of Facebook.

 

Third Party Apps

People may say that third party apps are useless, but then again, they can help your users sign up for your newsletter without having to leave Facebook, get your users to enter their e-mail address for a chance to win a prize, cross-promote content from your other social media accounts, and much more.

 

Content

This is the heart and soul of your Facebook page. You must post content so that you have more engagement with your users. Try posting at least one photo, text post, and link post everyday so that your Facebook page does not turn stale.

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Effective Online Marketing Tips in Facebook: 8 Tools You NEED to Use http://www.marketing101pro.com/effective-online-marketing-tips-in-facebook-8-tools-you-need-to-use/ http://www.marketing101pro.com/effective-online-marketing-tips-in-facebook-8-tools-you-need-to-use/#comments Fri, 16 May 2014 22:42:57 +0000 http://www.marketing101pro.com/?p=1212 Are your online marketing efforts in Facebook paying off? Perhaps the reason why they’re not paying off as much as you hoped it would is that you don’t know how to use certain tools to your advantage. It’s about time you use these features when marketing online in Facebook:

 

  1.    Find out how many are visiting your Page with Page Insights

With Page Insights, you can monitor how your page is performing, as administrators can see how many people have seen your posts, their demographic data, and general readership. You can find out the type of content your readers like the most.

  1.    Use hashtags to “trends” in Facebook.

One of the more recent innovations in Facebook, hashtagging in Facebook will allow you to start conversations within your Facebook group and beyond.

  1.    Use Shutterstock for your photograph needs.

Looking for a perfect illustration to add to your status update? Feel free to get one from Shutterstock, a photography marketplace where you can get thousands of stock images at no additional expense, thanks to the partnership between Facebook and Shutterstock.

  1.    Manage your page from your mobile device with Pages Manager App.

As a page admin, you can use the Pages Manager App to update your Feed, manage events, and invite your fans to your Events. The app can be downloaded from your Apple App Store or Google Play Store.

  1.    Schedule your posts for the week.

A critical part of managing your Facebook page and sustaining reader interest is posting a steady stream of content throughout the week. You can’t be expected to use your Facebook 24/7, which is precisely why you can use schedule your Facebook posts by clicking the clock icon, and selecting the time when it will be posted.

  1.    Promote your content with Promoted Posts.

Small and medium enterprises don’t need to have millions in their advertising budget; in fact, for as little as $5, you can post promoted and sponsored content, which will be automatically viewed by your target audience.

  1.    Use Graph Search to appear to your target audience.

Although still in its beta stage, the Graph Search organizes user data and personalizes search result, thereby increasing the chances that your page will appear when they make one.

  1.    Allow customers to add your location via Facebook Places.

By allowing this feature, users can check in to your business when they arrive, letting their friends know that they’ve bought something from your business.

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Facebook Engagement At An All-Time High http://www.marketing101pro.com/facebook-engagement-at-an-all-time-high/ http://www.marketing101pro.com/facebook-engagement-at-an-all-time-high/#comments Wed, 23 Apr 2014 03:49:52 +0000 http://www.marketing101pro.com/?p=1199 It looks like Facebook’s gamble with its ad business is paying off, as its ad business is doing better than ever, according to Adobe’s Social Media Intelligence Report. Facebook engagement visibly increased, as click-through rates had a 20% increase in the first quarter, compared to the fourth quarter of the previous year. This increase comes after Facebook has introduced several tweaks and algorithm changes to its system.

What was the report based on?

The report was based on 17 billion referred visits from social networking sites, 260 Facebook ad impressions, 226 post impressions, and 7 billion post interactions. The revenue for every visit increased by 2%. On the other hand, Twitter’s and Tumblr’s revenues fell 23% and 36% respectively. This just goes to show that Facebook’s ad business is getting stronger, although Adobe’s senior analysts argue that this doesn’t mean that its rivals have become weaker.

How is Facebook’s ad business compared to Google’s?

The improvement of Facebook’s ad segment comes as a surprise, considering that the fourth quarter of 2013 showed a strong performance on the part of Facebook. To have a further increase of 20% on top of its already impressive revenues is therefore quite commendable.

What accounts for the improvement are the changes that Facebook has introduced in its advertising and marketing strategies. They’re becoming more like Google and adopting the latter’s strategies. It has decided to reward original content, with text post engagement on the way down.

What are the highlights of the report?

The report highlighted several points that Facebook is doing right, among which is the increase of Facebook ad clicks by 70% in the first quarter of 2014 compared to the previous year, with a 48% increase quarter over quarter. Brand engagement on Facebook is also up by 50% year over year, with posts that have embedded video experiencing a 25% engagement in Q1 of 2014 compared to the previous year. The addition of auto-play in Facebook has also proven to be beneficial, as a whooping 785% increase was reported Q1 compared to the previous year.

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What Facebook marketers need to know about the new Facebook mobile algorithm http://www.marketing101pro.com/what-facebook-marketers-need-to-know-about-the-new-facebook-mobile-algorithm/ http://www.marketing101pro.com/what-facebook-marketers-need-to-know-about-the-new-facebook-mobile-algorithm/#comments Sun, 16 Mar 2014 05:07:32 +0000 http://www.marketing101pro.com/?p=1204 One of the challenges of digital marketers is coping with the inherent dynamism of online channels. While traditional marketing has certain tried and tested formulas that work, digital marketing is unique in that the rules of the game can practically change overnight. The same holds true for Facebook marketers: you have to keep up with the constantly changing algorithm if you want to survive in the field.

The effectiveness of your Facebook marketing campaign is determined not just by the brilliance of your tactics but also by your understanding of what the changes are. That being said, what are some of the important things you have to know about the new changes that Facebook is planning to implement with its news feed algorithm?

  1.                 More than anything else, one of the things you have to know is that these changes will mostly apply to its mobile platform. Facebook is the top app in smartphones, and this has spurned the company to focus more on its mobile app.
  1.                 The change is aimed at making Facebook more like Twitter, where links from outside the site are given more weight than, say personal Facebook updates. With this development, outside links can potentially be more popular; this means that companies can potentially reach their target audience more effectively through organic posts.
  1.                 While this new development does sound more promising to marketers, this also means that the role of Facebook branded pages may decline in terms of organic reach. While Facebook pages are relatively easier to create and virtually cost-free, this new update will end up forcing companies to spend more money. However, you don’t have to see it as another cash-grabbing technique of the social network; instead, it’s a form of natural evolution: brands have previously targeted their audiences by using Facebook the same way they consumers do. However, as consumers are becoming aware that advertisements have found their way into their News Feeds, there is an increased need to connect to consumers in a more meaningful way. Facebook serves as the mediator and the most qualified layer that can offer an improved experience both for the advertiser and the audience—for a price.
  1.                 The new updates is introduced with a purpose in mind: for marketers to better understand which audiences to engage, how to engage them, and what is the best way to inject themselves in the conversation. It is hoped that the new algorithmic changes will address these needs.
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