Yes, changes are on the horizon for users and Facebook for businesses new “Offer” option just might be what does the trick for many to finally get in the game. Replacing the check in deals program, Offers will be more of a coupon that can be offered to a page’s email list. Practical eCommerce explains it:
Facebook For Businesses New “Offer” Option
Unlike check-in deals, Offers can be redeemed both in-store and online.
Facebook is now beta testing Offers with select businesses. But it promises to make the program more widely available soon, including for small businesses. To prepare merchants, here is a rundown on how Offers works.
Businesses will be able to share discounts with customers by posting an offer on their Facebook Page. Offers are similar to coupons and cost nothing to create. They can be distributed through the News Feed or promoted as Sponsored Stories.
To redeem the offer, users click the “Get Offer” link, which is located below the offer headline, and send it to the primary email address associated with their Facebook accounts.
This seems like a great way to really extend a businesses reach, and has already been used by the likes of nationwide retailer, Macy’s. I’m glad to see that Facebook is really thinking about how to make the user experience more integrated as well as plain ‘ol FUN for both the business owner and the Facebook user. The new Offer looks like a really good compromise between ease of use for the business as well as attention getting for the page fan. Growing pains are never easy to deal with, but Facebook for businesses new “Offer” option looks to fit the bill on coupon use.